Blog Marketing

  Blogging 101

  Blogging 101 is mostly about the blogging
  vocabulary. To understand blogs, you need to know
  the terms blog, platform, domain, and web host.
  Once you have mastered these key elements of
  blogging, you can enter any conversation about
  blogging with confidence. After you know what
  exactly a blog is, you will be on your way to
  passing the final exam of blogging 101.
 
  Blog is short for weblog, which simply means a
  series of online posts presented in reverse
  chronological order. That's all! Most blogs are text,
  but there are also photo blogs and video blogs. The
  rest of blogging 101 has to do with the technical
  side of things. If you are setting up a blog, you will
  need a platform, a web host, and a domain. A
  blogging platform is a computer software program
  that allows you to write posts and to update your
  blog. Your platform is also what you use to design
  the look of your blog, from color scheme to font
  size. The web host is sort of like the virtual file
  cabinet where your blog is stored. Your computer
  communicates with the host when you upload or
  edit a post. The domain is the online address of
  your blog, and usually ends in ‘dot com'. Now that
  you know what a blog is, what a platform is, and
  what domains and hosts are, congratulate yourself!
  You have passed blogging 101.        

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Learning How to Make Money Blogging

There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog's
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing.

If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google's AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging.

As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company's customers and
to create positive associations with the brand in
consumers' minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.